Aamir Siddiqi is the General Manager for North America and Emerging Markets at Trice. His role encompasses management of the P&L in North America and growth of our sales channels both direct and indirect. Aamir has more than 15 years of leadership experience with Fortune 1000 organizations building high performing businesses. Most recently Aamir worked with VMware and GE Healthcare managing sales teams focused on business mobility and ultrasound IT solutions into the largest healthcare systems across North America. Aamir is well versed in healthcare IT and over the years cultivated and in-depth understanding of clinical workflows and customer success criteria that have resulted in the development and growth of key products and services into the healthcare industry.