Marketing Manager
Marketing Manager
We are seeking an experienced Marketing Manager to execute our SEO campaigns And Online Marketing. Candidates should have a range of experience from paid search campaigns on Google, LinkedIn and other search engines & social channels, to SEO management and digital footprint tracking. Candidates will have a strong aptitude to identify KPI’s in order to maximize ROI, drive traffic, and customers. A large portion of this job will entail Frequent reporting & analyzing skills in terms of benchmarking progress and reaching KPI’s.
Responsibilities:
• Lead the brainstorming of fresh advertising ideas with Senior Management
• Plan, develop and implement SEO strategy
• Create Partner/ Distribution Marketing campaign’s
• Work towards organic search optimization and ROI maximization
• Regularly perform thorough keywords research
• Identify key SEO KPIs
• Stay up to date with the latest SEO and digital marketing latest trends and best practices
• Monitor redirects, click rate, bounce rate, and other KPIs
• Track campaign expenses, staying on budget, estimating monthly costs and reconciling
discrepancies
• Research and analyze competitor advertising links
• Suggest improvements for process and productivity optimization
• Maintenance websites / landing pages and following up SEO tracking and analytics
• Project Management
• Write and proofread texts/Quality check
Qualifications:
• B.S. or MBA in Marketing or Business Strategy functions
• Certification in relevant marketing & SEO courses/strategies
• 2-3 years of experience as Marketing Specialist or similar role
• 2-3 years of experience with planning and implementing a successful SEO strategy
• Proven success in SEO & measurable KPI analytics
• Experience web analytics, marketing, and Website development
• Experience with Copywriting Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
• Well-versed in performance marketing, conversion, and online customer acquisition
• In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with SEO & SEM management tools (Spyfu, Google Adwords, Linkedin & Social Campaign Management etc.)
• Critical thinker and problem-solving skills
• Team player
• Strong ability to report on daily achievements
• Great interpersonal and communication skills
• Knowledge of Landing Pages/Landing Zones, WordPress.
Nice to have:
● Knowledge of basic imaging editing (Photoshop, Illustrator and After Effects)
● Knowledge of HTML, CSS, JavaScript
