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To further accelerate and expand access to quality of care globally, Trice Imaging scales the commercial team under leadership of new Chief Revenue Officer

The company has appointed Nancy Devine to lead and grow the global sales, distribution and customer success teams. Nancy Devine brings experience in large health system sales, AI clinical solutions, building out sales teams, and scaling SaaS organizations. The cloud-based solution Tricefy is available in over 43 countries. With increasing demand from customers and partners, Trice has added  15 new employees in the latest team expansion . 


“The global healthcare ecosystem transformation is rapid and massive and will accelerate for decades. We are relentlessly passionate about our mission – Quality of care for people regardless of who and where they are. We have 12+ years of success serving healthcare providers and their patients all over the world. We are facing significant demand from both partners and customers for mobility and virtualization and we’re eager to bring our next-generation remote solutions to market. So we’re putting the pedal to the metal, and Nancy was the obvious choice to lead the growth.” says Åsa Sjöblom Nordgren, CEO and Founder at Trice.


“Nancy has an impressive track record of taking innovative products to market, accelerating growth and building successful teams, strategic partnerships and channels. She knows the healthcare space inside and out and she has been working very closely with some of the largest and most influential health systems and clinical luminaries over the last 20 years. She is the first senior leader to join the next generation of the Trice team. Nancy’s guts, passion, unstoppable drive, and dynamic leadership style is the perfect fit for the Trice mission, our unique culture and the rapid growth that we are facing.” says Åsa Sjöblom Nordgren, CEO and Founder at Trice.


Nancy brings almost 20 years’ healthcare technology and sales expertise to Trice.  Her executive leadership includes developing growth strategies and building world-class teams across Fortune 500 companies and startups.  Nancy has held increasingly senior leadership positions in several dynamic organizations, demonstrating a strong track record of scaling disruptive technology solutions into large health systems through data-driven methodologies and tactical execution.  Nancy has led several successful Go-To-Market SaaS platform launches, leading to significant customer acquisition and substantial revenue growth.  She progressed from a sales role to leading a $50M region at BD/CareFusion, then introduced IBM Watson Health’s platform of Artificial Intelligence clinical decision support tools.  Later, as Head of Sales, she was instrumental in developing operational strategy for a telehealth platform.  Nancy has a B.A. in international business and French language from Alma College.


“With the shifting point of care in today’s delivery landscape, it’s critical to provide innovative solutions meeting both patients and caregivers where they are. Trice’s cloud-based platform allows for instant sharing of images, clips and reports anywhere, on any device. I’m joining a team that is passionate about leveraging technology to transform the imaging care model, with a commitment to providing our partners with digital tools to streamline workflows, increase collaboration and ultimately deliver superior quality of care. It’s an exciting time of expansion for the company right now, as Trice is uniquely positioned to address global imaging needs, as well as shape future discoveries. I’m thrilled to join Trice at this significant inflection point of growth”, says Nancy Devine. 


Trice is currently building out the team in multiple areas of expertise and in multiple regions. The company recently announced new team additions in AI/ML and mobile apps. The commercial team also welcomes:


Ron Geddes – Product Sales Specialist West US

Ron comes with extensive sales experience and will focus on Trice’s customer growth in the western U.S. Ron has almost  20 years enterprise sales experience in SaaS and global start-ups within the medical IT security and forensic data industry.

Jim Wynkoop – National Strategic Account Manager in the US

Jim has an extensive and impressive background, including 20 years of enterprise sales experience within medical imaging devices and cloud-based, AI services. Jim has previously held roles with  Hitachi and Samsung. 

Keith Horst – IT Support
Keith brings deep technical expertise in remote delivery of comprehensive technical support and application implementation, focused on imaging platforms including diagnostic cloud-hosted and non-hosted exchange applications. Keith has previously worked with companies including Phillips Health, Leidos and Life Image. 

Terri Foster – IT Support 

Terri comes with clinical and technical expertise implementing and supporting major EHR platforms and radiology systems. Terri is a seasoned platform project manager, having led comprehensive projects with Cerner, McKesson, eRad and eClinicalWorks.

Company Media Contact: asa@triceimaging.com

To contact Nancy Devine: nancy.devine@triceimaging.com


About Trice Imaging, Inc. 

Trice Imaging, Inc. is a privately owned company at the intersection of wireless technology and cloud image management. Trice mobilizes medical images by sending them from any imaging modality to any mobile device. Physicians receive remote access to images, clips and reports, cost-efficient storage and the ability to collaborate with other physicians. Patients receive high-quality medical images that they can print, store, publish and send to family and friends or to doctors for a second opinion. Trice Imaging’s patented technology is a value added service to any medical imaging system or diagnostic software and won “Best Mobile Innovation for Health” and “Best Mobile service for women” at the 20th Global Mobile Awards. The Trice platform, Tricefy, is available in 43 countries and has patient and clinical users all around the world.  Trice is headquartered in San Diego, California, and has offices in Stockholm, Sweden For more information, visit us at www.triceimaging.com.

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