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Extension across 70-clinic network will also see new Trice Workspace Reporting deployed to reduce variability across sonographers, systems and referral pathways
Trice Imaging Inc., a global leader in cloud-based medical image management, today announced at the ISUOG World Congress 2026 in London, a renewed and expanded partnership with Ultrasound Direct, the UK's leading private ultrasound imaging provider.
Under the extended 3-year agreement, Ultrasound Direct - which operates a network of 70 clinics and undertakes an estimated 120,000 patient scans each year - will continue to use the ‘Tricefy™’ platform for secure image storage and patient engagement, TriceIQ for efficiency and productivity analytics, and will also roll out new Trice Workspace Reporting across its network.
Ultrasound Direct's clinic network relies on a large pool of sonographers working across multiple ultrasound system makes and models. It also serves a growing and increasingly diverse mix of referral sources - from self-referring patients to GPs and commercial referral partners. As the network has grown, establishing consistent reporting standards across clinics, systems and referral pathways has become an increasingly important part of Ultrasound Direct’s clinical infrastructure.
Mike Steward, Founding Director at Ultrasound Direct states, "Having worked with Trice Imaging since 2018, we first partnered to replace manual methods of providing scan images to expectant parents with Trice’s secure electronic image-sharing platform. Today, every study performed across the Ultrasound Direct Network is recorded and stored on Tricefy, while our clinical services have expanded considerably beyond pregnancy into fertility, women’s health, men’s health and other diagnostic pathways. To continue futureproofing our image management strategy across a network of 70 clinics, a large team of sonographers, varying ultrasound systems and a growing number of referral partners with different needs, we decided to extend with Trice Imaging. This includes the introduction of the new Trice Workspace Reporting module to help us scale and standardize our ultrasound reporting templates and workflow, reducing variability between clinics."
“Ultrasound Direct has been a valued partner in the UK for 8 years, “states Johanna Wollert Melin, Founder & CEO of Trice Imaging Europe. “At the heart of the relationship is a willingness to explore new ideas, test new tools and the spirit to solve real challenges across a large and complex clinical network. It’s about what digital healthcare makes possible for the people using it every day - teams working more consistently across clinics, sonographers feeling more confident and supported in their day-to-day scanning, plus giving Ultrasound Direct the flexibility and confidence to keep developing and scaling its services. That openness to innovation, and the trust to work through challenges together, is what makes this such a meaningful partnership.”
"We are delighted to retain and extend our relationship with Ultrasound Direct,” states Mark A. Samii, Chief Revenue Officer at Trice Imaging. “The addition of Trice Workspace Reporting addresses a challenge we hear from multi-site providers globally - keeping reporting quality consistent across many users, systems, referral or payer relationships. Standardizing that layer across sites reduces variability today and builds the cloud-native image management foundations and interoperability needed for the AI-evolution tomorrow. We look forward to supporting the Ultrasound Direct team into the future.”
Mike Steward concludes, “Ultrasound Direct continues to see growing demand for accessible private diagnostics alongside NHS care, both from self-referring patients and from an increasingly diverse range of professional and commercial referral partners. At the same time, our services have evolved considerably beyond our origins in pregnancy scanning into a broader range of diagnostic pathways across fertility, women’s health and men’s health. As that development continues, scalable digital infrastructure becomes increasingly important. Our focus is on ensuring that a growing national network can support consistent clinical workflows, different referral pathways and the technology requirements of the future, while continuing to provide patients with accessible diagnostic services.”